About Us

Alliants was founded in 2009 with a focus on helping orgnisations make the most of digital opportunities. From our base on the banks of the river Hamble not far from Southampton we have built a global reputation for delivering business results through digital innovation, from winning digital innovation awards in hospitality to doubling the size of digital revenues and margins in global travel companies and building some of the most successful startups in the UK.

Recognising our clients want to achieve results more quickly and cost effectively than ever before, we have productised our most impactful and innovative ideas. Our products now power some of the worlds leading brands helping them make the most from every customer conversation, transform to data driven businesses and optimising their ecommerce operations with Machine Learning.

Management Team

Our management team have both global and high growth company experience as well as deep industry knowledge from running hospitality, travel and retail companies.

Tristan Gadsby

CEO, Co-Founder

After growing and selling a successful startup in the Education sector, Tristan began his corporate career at Andersen Consulting where he worked at board level with some of the world’s leading companies (including Prudential, American Express and British Airways).

Wanting to get back to running businesses, Tristan joined Opodo, a leading online travel agency, as Distribution Director. While at Opodo, he recognised the opportunity to build a consulting company that could support businesses in a dynamic digital age. Working with Nick, Alliants was born.

Nick Daniels


Nick’s early background was in starting and building fast growing IT services and Staffing firms - prior to founding Alliants he built and sold three businesses - two in staffing/recruitment (£15M t/o, £3.5M t/o) and one in IP Networking Services (£28M t/o).

Since helping build and launch babylon health, Nick has helped some of the world’s leading Hospitality and Travel companies adopt emerging technologies to drive better customer experiences. His passion is for ensuring that where the Digital experience meets Operations, excellent service is delivered consistently at a global scale.

Steve Robinson

Consulting Director

Having qualified as a Chartered Accountant at EY, Steve has spent the rest of his career in C-level roles, predominantly in retail.

A financially focussed career culminated in the role of CFO Argos in 2000. Since then Steve has run various ecommerce business as CEO including Tesco Direct, M and M Direct, ACHICA as well as Customer Director B&Q.

Steve’s notable successes include making click and collect a mainstream customer proposition in the UK, the introduction of the concept of omni-channel into retail and using data to optimise business profitability.

Kathleen Smith


Kathleen is an experienced COO who has previously been the Operations Director of Preferred UK which made the Sunday Times FastTrack list for two consecutive years, acted as COO for IT Services company, aap3, restructuring the business and laying the foundation for MBO and led the corporate restructure of a single entity staffing company of £125M+ turnover including establishing a centralised shared services company, and five trading brands.

Kathleen was 2015 Finalist in The Business Magazine's "Woman of the Year" awards (Large Business category) and is a Councillor for the Confederation of British Industry (CBI).

The Team

Alliants is home to some of the leading people in both our focus industries and product areas. Our Hospitality team is unrivalled in its understanding of hotel operations and associated systems, our travel team in distribution strategy and eCommerce systems - and our retail team coined the term Omni-Channel. Our product teams are experts in conversational commerce, big data and machine learning.

We operate across the globe from our bases in Southampton, UK and Toronto, Canada. Our offices in London and Toronto share the same values and camaraderie. If you like the sound of that, get in touch or drop in and say hello - we’re always on the lookout for people to join our growing team.


Join the team

We are always looking for talented people to join our growing team. Please get in touch if you are interested in joining us.