← Back to the leadership team

Kashif Yamin

SVP Data & AI

Kash is the SVP Data & AI at Alliants, where he is pioneering the development and deployment of cutting-edge AI solutions that transform both customer and colleague experiences in the hospitality and travel sectors. As a commercially astute leader, Kash is passionate about helping organisations unlock value and operational excellence through innovative technologies.

At Alliants, Kash is the driving force behind Allin AI, a suite of AI-powered tools designed to enhance guest experiences. Under his leadership, the team is developing advanced Conversational AI, Sentiment Analytics and machine learning solutions that deliver actionable insights and personalised interactions. Beyond product innovation, Kash is dedicated to embedding AI at the heart of Alliants’ culture, empowering teams across the organisation to harness intelligent automation in their daily work.

His passion for data and AI has been a constant throughout a distinguished career. Starting at KPMG, Kash developed simulation models and advised corporate and private equity clients investing in digital businesses. He then moved into senior industry leadership roles, including CMO for Holiday Extras and Commercial Director for Travel Republic, where he re-architected pricing and merchandising strategies using data and AI. Kash also founded Incisively, his own SaaS machine learning optimisation platform serving the hospitality sector.

In his spare time, Kash loves walking his dog and occasionally gets permission to play golf and cricket. He is also a keen social poker player.

Upgrade your digital guest journey today.

With decades of hospitality knowledge, our experience experts know how to deliver change for your property.

Certified, trusted and secure