Accor tracked web performance worldwide in Google Analytics, with regional websites and mini-sites set up in a complex, detailed way. The brief was to connect previously unlinked data into a stronger foundation, and present it as consistent, insightful dashboards for reporting on web trading.

• Four suites of Microsoft Power BI dashboards covering several areas of Accor's web trading.
• Teams view information in new ways, spot growth opportunities more easily, work with the data directly and act quickly on emerging trends.
• The project was rolled out to 11 other regional teams worldwide.

Alliants interviewed more than 15 stakeholders from Accor Hotels UK & Ireland, from senior executives to marketing managers, analysts and system owners. By mapping the processes between the UK teams and Paris, it identified the key metrics and performance indicators needed to run the business, and defined a future web operating model for the UK & Ireland team.