
London, UK - June 28, 2026
Alliants, a global leader in luxury hospitality technology, is proud to announce the launch of its next-generation branded residences technology solutions, New Living, a purpose-built platform redefining the future of branded residences. Drawing on over 16 years of expertise across 100,000+ hotel rooms and 100+ world-renowned hospitality brands, New Living brings the proven power of personalised, tech-enabled guest experiences to the rapidly evolving residential sector for both residential owners and guests alike.As the boundaries between hospitality and residential living continue to coalesce, New Living emerges as a future-forward approach to the transformational shift occurring in the market. The platform is designed to help developers, operators, and brands deliver elevated living experiences and improved engagement.
The ultimate goal is to drive higher satisfaction, loyalty, and long-term value, while also consolidating technologies to offer higher NOI and ROI.The segment has been experiencing explosive growth worldwide, with over 150% new developments launched in the last 10 years. Growth is expected to double in the next 5-7 years. With over 43 million high-net-worth individuals, or digital nomads seeking a more flexible lifestyle, and the growing demand from a new audience looking for a second home or vacation residence, there has been a massive push into the sector.
Despite the development, there was a lack of technology to integrate the worlds of hospitality and residential, creating a gap that prevented a cohesive experience delivering truly turnkey living.Already trusted by leading names such as Four Seasons, Langham, Rosewood, Mandarin Oriental, Nobu and Crockfords, the New Living platform supports over 5,500 residences across 80 destinations, powering millions of personalised interactions, communications, and transactions worldwide.
“New Living is more than a platform, it’s a movement towards experience-led living. By applying what we’ve learned in luxury hospitality to residential spaces, we’re enabling a new era of branded living that is as flexible as it is exceptional."
said Tristan Gadsby, CEO at Alliants. With deep roots in hospitality operations, innovation, and a future-forward vision for residential living, New Living delivers the tools to meet the needs of today’s residents and tomorrow’s. The platform transforms the entire turnkey experience, offering new touchpoints and changing the paradigm of elevated hospitality in a residential setting.
New Living and Alliants see increased demand globally for the platform, given the macro market trends and changes in the space. The launch of New Living provides any developer or brand the opportunity to dive into the blueprint of best practices for launching their new branded residences, along with ROI analytics and global tier 1 standards on capture of critical data. This is the future of residential hospitality powered by experience, built for flexibility.
Alliants has helped many of the world's most respected brands deliver exceptional guest experiences. Founded in 2009, Alliants has built industry-changing technology solutions, including award-winning mobile apps and chat applications that transform the digital guest experience, garnering usage by millions of guests around the globe. In 2022, Alliants secured a minority stake investment from Zendesk, Inc. (NYSE: ZEN), the global customer experience software company headquartered in San Francisco. In 2023, 2024 and 2025, Alliants was recognised as a UK Best Workplace in Tech™. TIME recognised Alliants Digital Hotel Keys as one of the Best Innovations of 2025.
New Living is a cutting-edge cloud platform built to meet the evolving demands of modern residential real estate, from branded residences and condos to multifamily rentals and membership-based communities. Designed for hospitality-led, flexible-living models, it empowers owners and operators to unlock new revenue streams, enhance resident and guest satisfaction, and scale operations with ease.With a fully integrated tech stack, including AI-powered CRM, unified inbox, long- and short-term PMS connectivity, and multi-channel distribution, New Living bridges the gap between legacy property management systems and today’s fast-moving, flexible-living landscape.
Seamless integration with over 65 industry partners, including global OTAs, lock systems, and channel managers, allows operators to simplify complexity and accelerate go-to-market.Whether managing 100 or 10,000 units, New Living is built for scale, delivering automation, agility, and global reach for forward-thinking property brands. Headquartered in Toronto and trusted by global leaders, the platform is redefining the future of residential real estate.
Media Contact:
Anthony Zebrowski-Rubin
Co-Founder Chief Executive Officer
anthony@new.living