Four Seasons Hotels and Resorts
To drive direct business against the backdrop of increasing domination of Hotel bookings by OTAs, Four Seasons came to Alliants to launch their Exclusive Offers Programme.
Implementing our Machine Learning Optimisation platform, Incisively, signed-in members visiting fourseasons.com receive an offer to encourage direct booking. These offers are optimised based on the incremental revenue less costs of the offer per visitor to the site, ensuring that the most compelling offer is put in front of the customer for each property type.
Results - 15% Increases in conversion and revenue per visitor. The programme was launched in a month driving 15% increases in conversion and revenue per visitor. The programme is now being rolled out globally using the Incisively platform.
Implementing our Machine Learning Optimisation platform, Incisively, signed-in members visiting fourseasons.com receive an offer to encourage direct booking. These offers are optimised based on the incremental revenue less costs of the offer per visitor to the site, ensuring that the most compelling offer is put in front of the customer for each property type.
Results - 15% Increases in conversion and revenue per visitor. The programme was launched in a month driving 15% increases in conversion and revenue per visitor. The programme is now being rolled out globally using the Incisively platform.
“Significant improvements in our performance”
“The experienced Alliants team were able to get us up and running in no time, driving significant improvements in our performance”
- Chris Cocca, Director eCommerce Four Seasons
“Significant improvements in our performance”
“The experienced Alliants team were able to get us up and running in no time, driving significant improvements in our performance”
- Chris Cocca, Director eCommerce Four Seasons
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