Driving direct business with exclusive offers and machine learning.
To drive direct business against the backdrop of increasing domination of Hotel bookings by OTAs, Four Seasons came to Alliants to launch their Exclusive Offers Programme.
Implementing our Machine Learning Optimisation platform, Incisively, signed in members visiting fourseasons.com receive an offer to encourage direct booking. These offers are optimised based on the incremental revenue less costs of the offer per visitor to the site, ensuring that the most compelling offer is put in front of the customer for each property type.
15% increases in conversion and revenue per visitor.
The programme was launched in a month driving 15% increases in conversion and revenue per visitor. The programme is now being rolled out globally using the Incisively platform.
Significant improvements in our performance. The experienced Alliants team were able to get us up and running in no time, driving significant improvements in our performance.
Chris Cocca, Director eCommerce Four Seasons
Using Incisively Machine Learning Platform, Four Seasons are able to put the most compelling offers in front of their customers to drive direct revenues and improved margins.
Tristan Gadsby, CEO and Founder, Alliants
Today guests expect more than just a room. They expect an experience. An experience that is seamless across the entire guest journey. Our guest experience platform unifies guest communications, recognition, bookings, requests, trip planning and self-service in one secure platform. If you are looking to enhance guest satisfaction, boost ancillary revenue and increase staff efficiency, contact firstname.lastname@example.org to have an informal chat or to arrange a demo.