Four Seasons Restaurant

Four Seasons

Four Seasons Hotels and Resorts

Four Seasons

The brief

To drive direct business against the backdrop of increasing domination of Hotel bookings by OTAs, Four Seasons came to Alliants to launch their Exclusive Offers Programme.

Our solution

Implementing our Machine Learning Optimisation platform, Incisively, signed-in members visiting fourseasons.com receive an offer to encourage direct booking. These offers are optimised based on the incremental revenue less costs of the offer per visitor to the site, ensuring that the most compelling offer is put in front of the customer for each property type.

Results - 15% Increases in conversion and revenue per visitor. The programme was launched in a month driving 15% increases in conversion and revenue per visitor. The programme is now being rolled out globally using the Incisively platform.

Our solution

Implementing our Machine Learning Optimisation platform, Incisively, signed-in members visiting fourseasons.com receive an offer to encourage direct booking. These offers are optimised based on the incremental revenue less costs of the offer per visitor to the site, ensuring that the most compelling offer is put in front of the customer for each property type.

Results - 15% Increases in conversion and revenue per visitor. The programme was launched in a month driving 15% increases in conversion and revenue per visitor. The programme is now being rolled out globally using the Incisively platform.

What our clients say

“Significant improvements in our performance”

“The experienced Alliants team were able to get us up and running in no time, driving significant improvements in our performance”

- Chris Cocca, Director eCommerce Four Seasons

Our results

“Significant improvements in our performance”

“The experienced Alliants team were able to get us up and running in no time, driving significant improvements in our performance”

- Chris Cocca, Director eCommerce Four Seasons