Nobu Hospitality

Named by Robb Report as one of luxury’s 25 Most Innovative Brands, Nobu Hotels is ranked among an elite selection of global luxury brands.

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The brief

Nobu Hospitality, the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, has produced an interactive mobile app in partnership with Alliants. Since officially launching in August, the app has been downloaded close to 3,000 times with some users still active five weeks after their first interaction.

The average engagement time was over four minutes, with guests able to use the app to explore and reserve the expanding global portfolio of restaurants and hotels, access exclusive benefits, and enjoy a seamless, contact-free guest journey.

Our solution

Tristan Gadsby, CEO & Co-founder, Alliants said: “The success of the app from launch has illustrated not only the appetite for Nobu, but also the demand from its customers for a seamless digital experience worthy of one of the world's best experiential brands.

“A fully-integrated guest journey, where Nobu is able to connect and communicate with customers, helps build loyalty and increase revenue. The time spent on the app in these initial months shows that customers are eager to immerse themselves in Nobu’s world and drive the experiences they are hungry for.

“We look forward to working with Nobu as they build on their existing success.”

The results

  • 3,000 guest app downloads since the launch
  • 4 minutes average engagement time exploring portfolio of restaurants and guest experiences
  • 4 weeks+ user retention after the initial download
The Nobu app offers a truly user-friendly, contact-free and fully-integrated guest journey – a concept that has never been more important in an ever-changing travel landscape. We are thrilled to offer our guests a digital platform to interact with Nobu in new and immersive ways.

Trevor Horwell, Chief Executive Officer for Nobu Hospitality

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