Car driving on tree lined road
Success story

AVIS

Alliants were invited to work with Avis on a number of key strategic digital projects.

AVIS

The project brief

Car rental has not been known for leading technology since the 1970's, but with rapidly changing customer expectations and an ageing platform, a new direction was needed. Avis came to us to help them sell more online, and to help pave the way for modernising their technology.


Our solution

We developed a Digital Strategy that defined how technology could be used effectively throughout the customer journey. After defining the strategy we then helped execute the website, re-platforming and laying the foundations for a mobile digital customer experience.

Our solution

We developed a Digital Strategy that defined how technology could be used effectively throughout the customer journey. After defining the strategy we then helped execute the website, re-platforming and laying the foundations for a mobile digital customer experience.

Our results

The new strategy is delivering beyond all expectations and the business case with up to 50% improvement as well as winning industry awards.

Our results

The new strategy is delivering beyond all expectations and the business case with up to 50% improvement as well as winning industry awards.