May 29, 2024



Alliants Attends the 31st Edition of Arabian Travel Market in Dubai

Alliants Joins Global Innovators at the Arabian Travel Market Trade Show in Dubai to Explore Key Drivers of Entrepreneurial Transformation in the Travel Industry.

Arabian Travel Market Trade Show

Arabian Travel Market Trade Show

Dubai World Trade Centre (DWTC), United Arab Emirates

Alliants, a global leader in guest experience and technology solutions, recently attended the 31st edition of the Arabian Travel Market (ATM) Trade Show 2024. Under the theme of 'Transforming Travel Through Entrepreneurship,' the event took place from May 28 to May 31 at the Dubai World Trade Centre, attracting 33,000 visitors from more than 160 countries. Over 2,600 exhibiting companies showcased the latest trends and technologies in the travel and tourism industry. 

ATM 2024 empowered the global travel and tourism community to embrace entrepreneurship, drive innovation, increase revenues, and ensure long-term sustainability. Attendees had the opportunity to hear from top motivational speakers, entrepreneurs, and leaders across various sectors, including destinations, travel technology, airlines, cruises, hospitality, car rental, and hotels.

Embracing Innovation in Travel and Hospitality

At ATM 2024, Alliants showcased its latest technologies aimed at improving guest satisfaction, optimizing operations, and boosting revenue for hotels and travel companies. The highlight of Alliants’ showcase was their award-winning guest messaging platform and the new advancements in their AI-powered concierge services.

Highlighting the Guest Messaging Platform

Alliants’ guest messaging platform has been a game-changer for the hospitality industry, offering seamless communication between guests and hotel staff through multiple channels, including SMS, email, and popular messaging apps. This platform ensures that guests receive timely and personalized responses, enhancing their overall stay experience.

Visitors to the Alliants booth at ATM 2024 had the opportunity to experience live demonstrations of the guest messaging platform. The team showcased how the platform integrates with existing hotel systems, allowing for real-time updates and efficient handling of guest requests. These demonstrations highlighted the platform’s capabilities in improving operational efficiency and guest satisfaction. 

Introducing AI-Powered Concierge Services

In addition to their guest messaging platform, Alliants unveiled new AI-powered concierge services at ATM 2024. These services leverage artificial intelligence to provide guests with personalized recommendations and instant assistance. From restaurant reservations to local attraction bookings, the AI concierge handles a wide range of requests, freeing up hotel staff to focus on more complex tasks.

Alliants’ AI-powered concierge was designed to understand and predict guest preferences, providing a personalized experience that exceeded traditional concierge services. Guests at ATM 2024 had the opportunity to engage with the AI concierge, witnessing firsthand how it enhanced the guest experience from pre-arrival to post-departure.

Alliants Attendees Share Insights on ATM 2024

Reflecting on the significance of the Arabian Travel Market, Custódio Barreiros, Senior Consultant at Alliants, emphasizes the dynamic and innovative environment of the event. “Arabian Travel Market in Dubai epitomizes the vibrant pulse of the GCC's hospitality sphere. As the epicenter shifts, the event stands as a beacon, illuminating opportunities for industry players.

“Amidst the bustling halls, stakeholders forge alliances, unveil cutting-edge technologies, and showcase unparalleled hospitality offerings.

“With each edition, the event reaffirms its status as the definitive platform for staying ahead, propelling the region's hospitality sector to new heights.”

Stuart Booth, VP of Sales EMEA at Alliants, shares his excitement about the scale and impact of ATM 2024, highlighting its role in shaping the hospitality industry in the Middle East. “The buzz around ATM was clear from the first minute of our arrival.  If the huge number of visitors wasn't enough, the unbelievable size and complexity of the stands by not only the hotel brands on display but also the multitude of countries in attendance tell you everything you need to know about how the region views the hospitality industry and its importance to its planned growth. 

"The whole event was truly something to be a part of as Alliants partners with some of the biggest hotel projects in the Middle East at what is a very exciting and pivotal time.”

Ellie Mellett, Client Solutions Manager at Alliants, provides insights into the educational opportunities and impressive displays at ATM 2024. “ATM 2024 offered an incredible chance to learn about existing and upcoming hospitality projects not just in the Middle East, but across the globe. In addition to this, the panel discussions discussing topics such as 'Hospitality Trends Shaping the Middle East' and 'Next-level Luxury' provided the opportunity to hear insight from senior leaders at brands such as Jumeirah, Raffles and Dorchester Collection.

“The stands built by both hotel groups and regions, such as Red Sea Global, were truly impressive and definitely highlighted the fact that tourism growth in the Middle East is most certainly booming.”

Alliants Showcases Innovation and Connects with Global Leaders at ATM 2024

The Arabian Travel Market Trade Show 2024 provided an excellent platform for Alliants to showcase its innovative technologies and connect with industry leaders globally. Focusing on innovation and entrepreneurship, the event empowered the travel and tourism community to explore new opportunities, drive revenue growth, and promote sustainability

As the travel and tourism sector continues to evolve, Alliants remains at the forefront, offering cutting-edge solutions to meet the dynamic needs of hotels and travel companies worldwide. The success at the Arabian Travel Market reaffirms Alliants' position as a global leader in guest experience and technology solutions. 

About Alliants

Alliants has been transforming the hospitality industry with innovative technology solutions since its inception. The company’s mission is to create exceptional guest experiences through seamless and personalized interactions. With a global presence and a diverse portfolio of clients, Alliants continues to lead the way in guest experience management and hospitality technology.

  • Image Credit: Arabian Travel Market Press & Media