Stop stitching together multiple hotel tech vendors. Learn how a single platform for the contactless guest experience boosts ROI, security, and guest loyalty.
What got accelerated as a safety measure quickly became the norm among travellers. Today’s guests simply expect contactless experiences as part of a modern hotel stay. As hoteliers look to evolve with the times, they face a strategic fork in the road:
Unfortunately, many operators have been promised integration without delivery and have heavily invested in vapourware instead of viable systems. Solutions that claim to unify the contactless journey often fall short in execution, resulting in a fragmented, frustrating experience for both guests and staff.
Social distancing due to the COVID-19 pandemic created an urgent need for contactless solutions as a means of safety. Yet, when the world recovered, guests realised the potential in these solutions and now want more from their digital experience. They learned they could “skip the line” everywhere else in life, so why not hotels? It’s now considered table stakes for guests to be able to check in on their phone, unlock their room without a keycard, order services, and check out in seconds. This isn’t the future, it’s the now.
Because of the knee-jerk reaction to adopt contactless tools, hoteliers treated them as “bolt-on solutions” that could be implemented quickly. The thoughtfulness went out the door about how contactless experiences could be used to elevate the guest experience. This forced hoteliers to retrofit solutions with technological duct-tape over the years; a significant and costly endeavour that still doesn’t consistently hit the mark guests expect.
When contactless systems are framed purely as safety measures, they’re underutilised once urgency fades. Instead of becoming core to the guest journey, they’re treated like temporary upgrades, stalling adoption and innovation to elevate the guest experience in ways that create both better guest recognition and new revenue channels.
Each vendor brings its own contracts, subscription fees, and system requirements. Multiply that across several solutions, and costs escalate quickly, not just in dollars, but in time spent managing updates and training staff on different interfaces that may not align with each other.
Individual technology rollouts take time, planning, testing, training, and configuration. When you're onboarding multiple tools sequentially over time, those efforts stack up, slowing down your teams and pulling focus away from delivering excellent guest service.
With each vendor, your IT team becomes more burdened. They’re forced to manage disparate systems, coordinate between third parties, troubleshoot integration issues, and maintain uptime, all of which drain resources and slow innovation simply because of the admin work required to maintain each relationship.
When something goes wrong, who do you call first? With separate vendors, every issue becomes a potential blame game. Different SLAs, support processes, and escalation paths make it harder to resolve problems quickly, and in the meantime, guests are left waiting.
While APIs promise interoperability, the reality often falls short. Incompatible versions, limited documentation, and scarce developer resources can slow down integration efforts and introduce system fragility. What’s meant to connect can quickly become a source of friction. What about the scenario where a hotel technology vendor updates their systems, breaking the API connection, but fails to notify the other vendor on the other side of the API call? Now you have a broken integration, and you're at the will of the vendors who have to rush catch-up development work just to get the integration live again.
When systems are stitched together without a single foundation, a failure in one can trigger a daisy chain of issues across the guest journey. One glitch can delay check-ins, disable digital keys, or disrupt payments, impacting service and eroding guest confidence in real time.
Disjointed systems lead to isolated datasets. Without integration, valuable insights, like a guest’s past stays, preferences, or feedback, remain trapped. Teams are left making decisions in the dark, and personalisation becomes nearly impossible at scale.
When data can’t flow across the platform, your ability to understand the guest in context disappears. That means fewer upsell conversions, weaker targeting, and missed opportunities to surprise and delight at just the right moment.
Every additional vendor adds a new potential vulnerability. More integrations mean more endpoints to secure, more compliance complexity, and greater risk exposure. A unified platform dramatically reduces the attack surface and the associated stress.
When guests are forced to jump between different apps or interfaces during their stay, the experience feels fragmented. Consistency across digital touchpoints creates familiarity and trust, while mismatched designs and clunky transitions signal disorganisation and erode confidence.
Without a central system, guest data remains scattered. That means no memory of past preferences, no tailored messaging, and no meaningful moments that make a stay feel special. The opportunity to build loyalty through personalisation is lost.
Every added step, whether it’s downloading a separate app, logging in again, or navigating a new interface, increases the chance of guest drop-off. Frustration leads to poor reviews, missed upsells, and costly recovery efforts that could’ve been avoided with a unified approach.
Hospitality moves fast, and your tech should, too. A unified platform allows you to adapt quickly to shifting guest expectations, without relying on third-party workarounds or clunky bolt-ons. It’s designed to grow with your needs, not hold you back.
Rolling out a new feature shouldn't require a complete rebuild. With a unified ecosystem, innovations like AI-powered service suggestions or strong authentication for payments are delivered smoothly across your entire guest journey, with no disruptions or disjointed experiences.
When all systems speak the same language, you gain a complete picture of your guests. From pre-arrival behaviour to post-stay feedback, unified analytics help you uncover trends, improve interactions, and make smarter, data-backed decisions.
Staying competitive means embracing what’s next. A single, future-forward platform is built to integrate with technologies like using your smartphone as your room key, two-way translation messaging, and AI machine learning, proof of forward-thinking hotel tech integrations that don’t hold your brand back.
Lengthy implementations and vendor dependencies slow progress and revenue. A unified platform eliminates the delays that come with juggling multiple integrations, enabling properties to launch quickly and start seeing results faster.
When your systems are connected, your data becomes actionable. A unified platform brings together guest behaviours, preferences, and history into one clear view, powering more relevant offers, deeper personalisation, and stronger loyalty.
Multiple systems create confusion, not efficiency. With one intuitive platform, staff can move seamlessly between tasks, collaborate more effectively, and spend less time troubleshooting, leading to smoother operations and a better guest experience.
Disconnected systems mean more guest calls, more staff intervention, and more time spent solving tech issues. A unified approach reduces points of failure and simplifies support, freeing up resources for what really matters: the guest.
Most hospitality tech stacks are a patchwork of legacy systems and partial integrations. The Alliants Experience Platform is different. Purpose-built for hospitality, it delivers a complete, connected guest journey, from pre-arrival to post-stay, on a single, scalable foundation. No guesswork. No gaps.
With Alliants, you’re working with one trusted partner. Whether it’s mobile hotel check-in, digital room key provisioning, ID verification, or hotel payments, everything runs through a unified platform, giving you complete visibility and control over every guest interaction.
Today’s guests expect frictionless interactions. Alliants eliminates common disruptions, such as app switching, repeated logins, and broken workflows. Guests move smoothly through their journey, and staff aren’t left troubleshooting along the way.
Technology should empower, not overwhelm, your teams. The Alliants platform is intuitive by design, with simplified training and fast adoption. Staff can focus on hospitality, not on learning complicated systems, which leads to better service and a more enjoyable workplace.
Fragmented guest tech stacks are costing you time, money, guest trust, and long-term growth.
By consolidating your strategy with a unified hotel tech solution like Alliants, you gain control, clarity, and a competitive advantage. You empower your teams, delight your guests, and build a digital foundation ready for what’s next.
At Alliants, the answer is clear: One provider. One platform. A truly unified, contactless guest experience that delivers long-term ROI, improves brand trust, and reduces operational costs. Ready to simplify and future-proof your guest tech strategy?
Let’s talk about how Alliants can help you deliver a unified contactless journey from the palm of your guests’ hands. Book a Demo today.
