Press Release


May 17, 2024


Alliants Attends the 2024 Future Hospitality Summit, Saudi Arabia

Alliants Joins Global Leaders at the Future Hospitality Summit in Saudi Arabia to Explore Technological Advancements in Hospitality

Riyadh landscape

Riyadh landscape

Alliants Attends the 2024 Future Hospitality Summit, Saudi Arabia

Alliants Joins Global Leaders at the Future Hospitality Summit in Saudi Arabia to Explore Technological Advancements in Hospitality

Riyadh, Saudi Arabia – Alliants, a leading innovator in hospitality technology, participated in the prestigious Future Hospitality Summit in Saudi Arabia. This event, which took place from April 29 to May 1, 2024, at Al Faisaliah Hotel in Riyadh, served as a global platform for discussing the future trajectories of the hospitality industry, with a particular focus on technological advancements and strategic development.

The Future Hospitality Summit in Riyadh, Saudi Arabia, was a gathering of global hospitality leaders focused on the technological future of the industry. Under the theme “Invest in Tomorrow: Today, Together,” industry leaders, innovators, and policymakers from across the globe came together to debate, discuss, and divulge the latest trends and technologies reshaping hospitality.

Vision 2030: Saudi Arabia's Hospitality Evolution at the Summit

Saudi Arabia, a burgeoning hub for tourism and hospitality, provided an apt backdrop for the summit, aligning with its Vision 2030 goals to diversify the economy and develop public service sectors such as tourism, recreation, and entertainment. The Kingdom has shown a strong commitment to expanding its hospitality sector with the rapid development of new properties and an increased focus on luxury and service excellence.

The summit covered a wide range of topics that are central to the progress of the hospitality industry. Key discussions included the integration of artificial intelligence in guest service enhancement, the use of big data for personalized travel experiences, and the development of sustainable and resilient tourism infrastructures. Furthermore, the conference explored the economic strategies that facilitate growth in the hospitality sector, which is essential for adapting to the post-pandemic world.

Alliants’ Role at the Summit

Alliants' involvement at the summit highlighted its dedication to leading the charge in the integration of advanced technologies in hospitality. Known for its innovative solutions that optimize operations and enhance guest satisfaction, Alliants stood out as a leader at an event centered on the latest trends and technological advancements.

Insights from Our Attendees

Custódio Barreiros, Senior Consultant at Alliants, shared his thoughts on the significance of the summit: “The Future Hospitality Summit in the Kingdom of Saudi Arabia heralds a transformative era, aligning with Vision 2030. As new properties emerge, it catalyzes a heightened decision-making tempo, reflecting the Kingdom's accelerated pace toward progress.

“The summit serves as a nexus for industry leaders, igniting a fervent pursuit of optimal partnerships. With KSA's ascent into the fast lane, the event encapsulates an ethos of innovation and ambition. It's a convergence where visionaries converge, shaping the hospitality landscape of tomorrow. This summit signifies not just an event, but a pivotal milestone in KSA's journey towards global prominence in hospitality and tourism.”

Stuart Booth, Vice President of Sales EMEA, also expressed his enthusiasm. “The growth in hospitality in Saudi Arabia is more evident than ever after this year’s Future Hospitality Summit event. The sheer scale of the projects that are either underway or in planning is mind-blowing, clearly evidenced by the huge support of some of the world's most well-known hotel brands, all of which are making their presence felt in the region. It's a very exciting time for Alliants to play a role in the next big development in the hospitality market.”

Ellie Mellett, Client Solutions Manager, "Attending FHS Riyadh provided an invaluable opportunity to collaborate with customers, partners and industry colleagues. The talks, led by experts from organisations such as NEOM, Hilton and Accor offered an excellent platform to discuss the nuances of the Middle East region and offered insight as to how to capitalise on the growing momentum of development in the hotel industry. The biggest takeaway for me was understanding the sheer scale of projects currently underway in the Kingdom of Saudi Arabia. The growth of the tourism industry in KSA, particularly in the luxury segment, is hugely exciting and a once-in-a-lifetime opportunity to be a part of.

Technological Showcases by Alliants

Alliants exhibited their latest innovations in the guest messaging and engagement platforms at the summit. These developments are designed to facilitate seamless communication between guests and service providers, improving the overall experience and efficiency of hotel operations.

The Future Hospitality Summit was not only a place for learning and exchanging ideas but also a venue for forging lasting partnerships and exploring new business avenues. As Alliants engaged with other global leaders in hospitality, its participation underscored a shared vision for a future where technology and tradition blend to create unparalleled guest experiences.

About Alliants

Alliants delivers exceptional technology solutions that transform the interaction between guests and brands. By embracing innovation, Alliants helps leading hospitality organizations around the world to deliver outstanding customer experiences and operational efficiency.