Press Release


January 15, 2024


Alliants appoints Gareth Fraser as VP Sales Enablement & Operations

Alliants, the provider of customer experience expertise and technology, has appointed Gareth Fraser as Vice President, Sales Enablement & Operations.

Alliants, the provider of customer experience expertise and technology, has appointed Gareth Fraser as Vice President, Sales Enablement & Operations. Fraser is an exceptional communicator and sales & marketing professional who has previously held C-level positions with top global companies including BirchStreet Systems, Cargill, and News Corp. The appointment comes as Alliants ramps up its activity and presence within the North American market.

Fraser commented:
“Alliants is widely known for its messaging and concierge SaaS products, in particular, the Alliants Experience Platform (AXP), favoured by hundreds of the most respected hospitality brands, including Four Seasons, Mandarin Oriental, Jumeirah and Nobu Hospitality. So, the hospitality world knows Alliants, but not necessarily in the US, and I’m here to remedy that.”

Working out of Florida, Fraser is strategically positioned to increase awareness and build relationships.

He said:
“Florida is crucial because Miami and Orlando are such big hospitality markets. Since global hospitality was flattened by Covid, the industry has been reinventing itself as never before, embracing digitisation, automation, and key technologies to enhance guest experience and deliver profitability to investment stakeholders.”

Notable Alliants clients in the Florida area include Loews Portofino Bay Hotel and the Hard Rock Hotel, both in Universal Orlando. The Alliants Experience Platform (AXP) is an all-in-one SaaS product that manages both internal and external communications and workflows with optimal results.

Fraser commented:
“Alliants is at the vanguard of improving guest experience and creating better outcomes in terms of customer satisfaction, retention, upselling, and ultimately customer lifetime value.”

“You can only create exceptional customer experiences if you first address the employee experience and that’s the beautiful strength of the AXP platform. It’s got the heart and soul of the guest always in mind with its capabilities, but at the same time, it allows the staff to feel comfortable that they have a solid platform to work with, a platform built by hospitality professionals.”

Tristan Gadsby, CEO of Alliants, said:
“Alliants has ambitious growth plans, so we are thrilled to welcome Gareth to our team as we meet the ever-increasing demand for innovative digital solutions that deliver first-class customer experiences.”

Fraser is an Australian who has lived in the US since 1994. He is a world panel advisor at Hospitality Net, a certified member of the International Hospitality Institute, and a customer experience advisor at the University of South Florida.

About Alliants
Alliants has helped many of the world’s most respected hotel, travel and retail brands deliver exceptional customer experiences. Founded in 2009, Alliants has built industry-changing technology solutions, including award winning mobile apps and chat applications that transform the digital guest experience. Millions of users around the globe use Alliants’ technology as guests of the world’s most respected hotels and brands. In 2023, Alliants was recognised as a UK Best Workplace in Tech, a certification solely based on employee feedback.