Press release

March 8, 2022

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Alliants appoints strategy expert

Alliants, the customer experience technology specialists, has appointed Susanne Williams as Client Performance Director for services.

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Susanne Williams - Client Performance Director

Susanne Williams - Client Performance Director

Alliants, the customer experience technology specialists, has appointed Susanne Williams as Client Performance Director for services.

Williams joins the group as it expands, bringing with her strategic expertise in the luxury hotel segment.

For the past 13 years, Alliants, which has clients including Four Seasons Hotels, Nobu Hospitality and DHL, has partnered with hotel investors and operators to take control of the customer experience and make customer data a key differentiator.

Kevin Edwards, director, global business development, Alliants, said: “We are thrilled to welcome Susie to the team at Alliants, as we focus on helping hotels to improve customer experiences, particularly in the luxury and resort segments.

“Susie has a well-earned reputation in the sector for her understanding of commercial strategy and her passion for the market. We look forward to learning from her and working with our clients to help them build guest relationships and achieve true lifetime loyalty.”

Williams joins Alliants from Journey Hospitality, where she was performance and revenue director.

Williams said: “The past two years have helped the hotel sector to appreciate the value of technology in meeting and exceeding customers’ service expectations.

“Automating mundane and repetitive processes and taking the pressure off overworked team members is one benefit that hotels have seized, but there are opportunities throughout the customer journey which can create exceptional stays and drive revenue. It is an exciting time to join Alliants, which is innovating in the market and giving hotels the support they need to communicate and connect with guests.”