Case Study

Samsung

Background

Developing strategies to build better customer relationships across disparate business units

Samsung operated highly decentralised Digital operations across product lines and markets. In a connected world customers expect to be recognised across all platforms and devices. To achieve this Samsung had to not only continue to create great devices, they needed to create relationships with their customers,

SOLUTION

Alliants evaluated Samsung’s digital presence and strategy and identified key gaps in the customer experience. A Digital Transformation Vision and Agenda was developed for Samsung to develop deeper and longer term relationships with their customers.

Outcome

Investments were prioritised and Samsung adopted the Members Application as the first regional initiative to be adopted on a global level.