Case Study
Four Seasons Exclusive Offers
Background
Powering FS Exclusive Offers with Machine Learning
Powering Four Seasons Exclusive Offers Programme with Machine Learning
SOLUTION
Implementing our Machine Learning Optimisation platform, Incisively, signed in members visiting fourseasons.com receive an offer to encourage direct booking. These offers are optimised based on the incremental revenue less costs of the offer per visitor to the site, ensuring that the most compelling offer is put in front of the customer for each property type.
Outcome
The programme was launched in a month driving significant increases in conversion and revenue per visitor. The programme is now being rolled out globally using the Incisively platform.
Highlights
- Programme launched in a month
- Incisively, Alliants Machine Learning Optimisation Platform ensures the most compelling offer is put in front of the customer for each property type
- Conversion increased by 14% and revenue per visitor up 20%
Stats
- Conversion Increased by 14%
- Revenue per Visitor Increased by 20% +
- Increased Membership Registrations by 250%