Case Study

Four Seasons Exclusive Offers

Background

Powering FS Exclusive Offers with Machine Learning

Powering Four Seasons Exclusive Offers Programme with Machine Learning

SOLUTION

Implementing our Machine Learning Optimisation platform, Incisively, signed in members visiting fourseasons.com receive an offer to encourage direct booking. These offers are optimised based on the incremental revenue less costs of the offer per visitor to the site, ensuring that the most compelling offer is put in front of the customer for each property type.

Outcome

The programme was launched in a month driving significant increases in conversion and revenue per visitor. The programme is now being rolled out globally using the Incisively platform.

Highlights

  • Programme launched in a month
  • Incisively, Alliants Machine Learning Optimisation Platform ensures the most compelling offer is put in front of the customer for each property type
  • Conversion increased by 14% and revenue per visitor up 20%

Stats

  • Conversion Increased by 14%
  • Revenue per Visitor Increased by 20% +
  • Increased Membership Registrations by 250%

"The experienced Alliants team were able to get us up and running in no time, driving significant improvements in our performance"

Chris Cocca

Director eCommerce Four Seasons