Case Study



Developing a Data Driven Strategy for dnata’s B2C Brands

Working across the portfolio of businesses, Alliants helped dnata become data driven


Alliants assessed key metrics across the businesses and leveraged its Business Performance Framework to quickly identify the big opportunities across the group. Consistent Insight Dashboards or Alliants Insight Suite were implemented across the group.


Alliants are working with dnata on their journey to become a data driven business having implemented consistent Insight dashboards. We are now working to deliver the Performance Marketing and Pricing benefits leveraging our Insight Suite and Incisively platforms.

"Alliants quickly highlighted the opportunity areas and mapped a route to help us become a data driven business, a journey they are now helping us deliver on."

Andy Washington

CEO dnata B2C