Case Study

Avis

Background

Helping define a digital car rental experience with Avis

Over the last 40 years car rental has not been known for its technological innovation, but with rapidly changing customer expectations and an ageing platform, our partner needed a new direction. Alliants developed a Digital Strategy that defined how technology could be used effectively throughout the customer journey- and we then helped execute the website, re-platforming and laying the foundations for a mobile digital customer experience.

SOLUTION

Alliants developed a Digital Strategy that defined how technology could be used effectively throughout the customer journey. After defining the strategy we then helped execute the website, re-platforming and laying the foundations for a mobile digital customer experience.

Outcome

The new strategy is delivering beyond all expectations and the business case with up to 50% improvement as well as winning some industry awards.

Highlights

  • Digital Strategy defining how technology could be used effectively throughout the customer journey
  • Re-platform to lay the foundation for future digital customer experiences

Stats

  • 50% increase in online business

"Alliants helped Avis understand the true potential of digital within car hire and worked with us to deliver the benefits"

Neal Sunners

Avis International CIO