Car Rental has not been known for leading technology (since the 1970's), but with rapidly changing customer expectations and an ageing platform, a new direction was needed.
What We Did
Alliants developed a Digital Strategy that defined how technology could be used effectively throughout the customer journey. After defining the strategy we then helped execute the website, re-platforming and laying the foundations for a mobile digital customer experience.
The new strategy is well underway, already the re-platformed website is hitting the targeted conversion improvements and being entered for numerous awards.